There should be a direct correlation between the outcome you are working toward and the way in which you will measure your progress regarding that outcome. For instance, if you are trying to increase the on-campus clients your unit serves, you wouldn't measure that by assessing how many jobs you finish on time. While the information you will gain from this measure can be meaningful, it doesn't directly address the scope of your on-campus client base. In the same way, on the academic side, you wouldn't assess a critical thinking outcome with a measure that only reveals how well your students can memorize key information. The measure should suit the outcome directly.
Take time to discuss your intended outcomes and how you can best judge their progress. It is usually a good idea to use a combination of direct and indirect measures. However, direct measures are considered primary and carry a greater weight in determining accomplishment of outcomes - whether student learning outcomes or operational outcomes.
Direct Measures |
Indirect Measures |
Direct Measures provide evidence collected directly Portfolios |
Indirect measures provide a less concrete view of Survey Responses - Self-Assessed Gains |
Operational Outcomes Direct Measures in non-academic areas are designed Quantitative Reports on Accuracy and/or Timeliness
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Operational Outcomes Indirect Measures for operational outcomes Survey Responses - Satisfaction |
Your measures may already be in place in your daily processes or your established curriculum. In using these existing activities as key measures, however, you give them a different function.
For academic assessmment, an existing assignment might be used, but rather than grading it, you will use some kind of rubric or other mechanism to use the assignment to assess the students' progress on this particular outcome. These are different functions.
For an operations unit, you might use an existing report, but rather than simply printing the current iteration, you might use it in a more longitudinal way to find trends that will inform your intended outcome.
DIGGING DEEPER...
Writing Effective Outcome Statements