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Overview | Curriculum | Courses
Jason Hall Purpose The Master of Education in Sport Administration is designed to prepare individuals for work in the sport industry, as well as in schools and colleges as teachers and/or coaches. It gives the graduate student the opportunity to gain knowledge and skills through an advanced curriculum in sport administration and through internship experiences in the sport field. The management and marketing of events, facilities and programs is emphasized, as is the ability to design, administer and evaluate sport programs. Goals
The goals for the Master
of Education in Sport Administration are:
Objectives
Each graduate will:
Admission Policies and Procedures To be considered for acceptance as a graduate student, the applicant's file must include the following:
SAM 601. Sport in Society (2). This course provides a forum in which to explore the sociological impact of sport in America. Emphasis is placed on issues affecting administrators, fans, athletes and coaches. SAM 605. Sport Law (3). This course contains an integration of the various areas within the sport industry as pertaining to legal liability of coaches and administrators, facility and event management, and risk management. SAM 625. Sport Advertising and Merchandising (3). This course examines the evolution of licensing and merchandising of sport products and services in the sport industry. Emphasis will also be placed on current trends in the industry, trademark registration, and merchandising of sport products. SAM 626. Facility Operations and Event Management (3). This course will provide a foundation and understanding of the day-to-day operation of sport/multi-purpose facilities and of event management planning and procedures. SAM 627. Sport Marketing and Planning (3). This course focuses on current factors and issues related to sport marketing. Emphasis will be placed on creating and evaluating a marketing plan, sales negotiations and sponsorship proposals. SAM 628. Public Relations in Sport (3). This course will examine the relationships between sport organizations and a wide variety of consumers. Fundamental programs will be designed to enhance the relationship between the consumer and sport organizations. SAM 631. Seminar in Athletic Administration (3). This course offers an introduction to various aspects of collegiate athletic administration. Administrative positions to be discussed include: the business manager, sports information director, athletic director, athletic trainer, ticket manager, facility manager, compliance officer and fundraiser. SAM 632. NCAA Compliance and Legislation (3). This course will provide a thorough study of NCAA rules and regulations, the governing structure of the NCAA and the legislative procedure. SAM 636. Internship in Sport Administration (6). Prerequisite: Approval of program director. This course will provide an opportunity for students to gain practical administrative experience in the sport industry.
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