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Public Relations Management

Every Business Needs Strong Communicators

Develop PR Skills to Become An Effective Communicator, Influencer & Storyteller

Belmont's Public Relations Management (PRM) Degree provides opportunities for you to work on real-world projects and acquire skills in writing, business, research, client relationships and communication strategies necessary for effective communication.

Whether you are interested in managing communications for a large company or working in a prestigious public relations firm, international PR, healthcare PR, or PR for nonprofits, the B.S. in PR Management gives you the critical advantage of learning that is relevant and immediately applicable.

Next Classes Start: 

January 2023 Adult Degree Program Start Date

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Kim Powell
Public Relations Program Advisor
615.460.6850
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Jessica Dorell
ALUMNI PERSPECTIVE: Jessica Dorrell

- Product Coordinator, Events, BLR

It was important to me to finish what I started so many years ago. Nobody in my family has a Bachelor's degree, and I wanted to prove to myself that I could break the cycle.Belmont's Adult Degree Program offered me the opportunity to study what I am passionate about within a growing and thriving city. The discounted tuition rate made choosing Belmont over a neighboring state school an easier choice. 

After high school I was only interested in working and making money. I knew that going to college was important to me, but that it was also going to happen later in life. Now, as an adult who has spent many years in a corporate environment, I appreciate getting back in the classroom and learning new skills to start my next chapter. I believe a degree in public relations will serve me well in any industry, but I am excited to see what opportunities await within the arts, media and marketing fields.

Public Relations Writing 1 and 2 (with Dr. Riechert) were both instrumental in building my confidence as a PR writer. In addition, I surprised myself by surviving Intermediate French!  Dr. Boutaud and Professor Schmitz were both incredible instructors who made me fall in love with language and culture all over again. 

PROGRAM HIGHLIGHTS

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ADMISSIONS: FALL, SPRING, SUMMER ENTRY TERMS

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Adult Degree Program Student at Graduation

DISCOUNTED TUITION FOR ADULT DEGREE PROGRAM STUDENTS

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WHAT YOU'LL STUDY

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Why Study Public Relations Management at Belmont?

  • Professors and advisors are professionals within the field who provide real-world experience and advice.
  • Class projects encourage involvement within the community and leave you with hands-on experience that you can add to your resume. 
  • Opportunities to participate in our award-winning PRSSA student organization and network with Nashville's PRSA members, who are often guest lecturers in classes. 
  • General Education requirements and the PR Management course requirements can be fulfilled through our 8-week evening semester classes, full-term daytime classes or a combination of both.
  • Classmates with common goals: your adult student peers, average age 31, are motivated, experienced professionals balancing the demands of family, work and school.

Gain Skills & Expertise

Here's a sample of what you'll do in our Public Relations Management Program:

  • Write and produce public relations materials, including: news releases, backgrounders and talking points, media kits, advertising copy, fund-raising letters, grant proposals, speeches.
  • Explore social media techniques and their application in public relations practices.
  • Design, produce and manage various print and digital media in public relations campaigns.
  • Utilize informal and formal research skills such as surveys, focus groups, content analysis, sampling methods and measuring public opinion.
  • Research, plan, implement and evaluate a public relations campaign on behalf of a real-world client.
  • Through a specialization in event-planning, plan and promote events, including: news conferences, fund-raising, concerts and community sponsorships.

Career Paths in Public Relations

94% of Belmont's public relations graduates were employed, pursuing continuing education, or enlisted in the military within 6 months of graduation.This rate far exceeds the current national average of 81%.

Career Outlook

According to the Bureau of Labor Statistics, employment of public relations specialists is projected to grow 6 percent from 2018 to 2028. Public relations job tasks include:

media relations, marketing communications, social media, community relations, special events, crisis management, research, employee communications

Job titles in Public Relations include:

Corporate Communications Expert, Media Planner, Market Researcher, Graphic Designer, Writer, Advertising Analyst, Public Relations Account Executive, Event Planner, Publicist, Sports Agent, Freelance Writer/PR Practitioner, Practitioner for a Nonprofit Organization, Practitioner for a Company or Organization, Practitioner for a Public Relations Agency, Speech Writer, Consultant, Press Secretary, Spokesperson, Media Relations Manager, Wedding Planner

Accreditation

Belmont University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to baccalaureate, master’s and doctoral degrees. Questions about the accreditation of Belmont University may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).