Chief Services Officer

Mike Lenda is the Chief Services Officer at 5by5 Agency, a full-service marketing agency that serves change makers in the non-profit, health care and for-profit-for-good industries. Connecting purpose to impact has been a thread throughout Mike’s career, from marketing and leadership roles for global brands like Starbucks Coffee to non-profit organizations like Blood:Water and Compassion International to leading the Nashville-based social enterprise Well Coffeehouse as CEO. For Mike, each experience is connected to a bigger story of purpose. His areas of expertise include strategic approaches to brand marketing, social enterprise models, mobilization, donor engagement, peer-to-peer fundraising and organizational culture.

Mike’s decades of experience led him to 5by5 to lead the agency's services, helping the strategy, research, creative, development and digital teams serve our clients to get the results and impact they deserve. Previously as a client, he experienced the value of partnership and is often an advocate for 5by5’s strategy-first approach. He’d love to tell you more over a cup of coffee. Mike lives in Franklin with his wife, Rachel, and their five children. As a change maker, Mike is on the Board of Directors of Water for Good, volunteers serving high school students through his church and a passionate participant in a local music gathering called The Choir Room.