Chairman and CEO, Ashley Stewart

In kindergarten, James Rhee received a toy red helicopter in gratitude for a simple act of kindness—the innocent generosity of sharing his lunch. Nearly four decades later, the true meaning and lesson from this memory helped him overcome indescribable hurdles as both a first time CEO and son to a dying father. Combining the radical common sense of a child with the knowledge of an experienced private equity investor and law school graduate, James led one of the most dramatic reinventions in business history.

Partnering with Black women across America, James led Ashley Stewart, a twice-bankrupt retailer with no Wi-Fi, from the jaws of liquidation to a transcendent success that inspired a world seeking a different way. And, in the process, he was able to reconcile his own complicated world seeking a different way, reconciling his own past and seeing his mom for who she truly was.

Combining the clarity and imagination we had as children with some basic business metrics, Rhee composed a system he calls “Kindness and Math.” It’s a simple solution to the dissatisfaction and worry so many of us feel, an intuitive response to the gnawing uncertainty we face daily as we meander through our lives and struggle to understand why we might feel so out of control in our professional and personal lives.