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Belmont University | Belief in Something Greater
Melissa Martin, public relations management alumnus, on campus

Public Relations Management

Belmont's Public Relations Management (PRM) Degree provides opportunities for you to work on real-world projects and acquire skills in writing, business, research, client relationships and communication strategies necessary for effective communication.

Whether you are interested in managing communications for a large company or working in a prestigious public relations firm, international PR, healthcare PR, or PR for nonprofits, the B.S. in PR Management gives you the critical advantage of learning that is relevant and immediately applicable.

Next Classes Start January 8




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Valerie Nichols
Social Work Program Advisor
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Why Study Public Relations?

What You'll Learn

  • Write and produce public relations materials, including: news releases, backgrounders and talking points, media kits, advertising copy, fund-raising letters, grant proposals, speeches.
  • Explore social media techniques and their application in public relations practices.
  • Design, produce and manage various print and digital media in public relations campaigns.
  • Utilize informal and formal research skills such as surveys, focus groups, content analysis, sampling methods and measuring public opinion.
  • Research, plan, implement and evaluate a public relations campaign on behalf of a real-world client.
  • Through a specialization in event-planning, plan and promote events, including: news conferences, fund-raising, concerts and community sponsorships.