David A. Herrera

Biography

Originally hailing from New Mexico, I majored in Music Education before setting out for Los Angeles to become a commercial trumpet player. In California I worked with local high school and college bands as a music and marching clinician.  I performed professionally with various jazz ensembles and Latin groups, serving as a seasonal band leader/performer at Disneyland and Disney World as well. I eventually sailed away from California on a popular cruise line, performing with a big band/show band and traveling the world while playing every style of music.

I continued my studies in Nashville, completing an MBA and then a Ph.D in Business Management and Organization.  Along this path I found time to work for an artist management company, a music publishing company, and as a concert promoter. I currently serve as one of the directors of Acklen Entertainment / indiebandhub.com, an experiential learning course in our curriculum. I teach Survey of Music Business, Record Company Operations, Concert Promotions, and a managerial overview of the music business in the Massey Graduate School of Business at Belmont University.