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Experiential Design

The future of design is in audience experiences.


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Victoria Shields
Admissions Coordinator
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Experiential design is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience as well as culturally relevant solutions.

Belmont University’s Experiential Design BFA major focuses on human-centered design interactions. The program is both technically and conceptually challenging by engaging students through hands-on learning with individual attention from professors. Class content ranges from a focus on the designer’s social responsibility to designing for public spaces, to recognizing and exploring commercial applications for experiential design.

The multidisciplinary Experiential Design major aims to prepare the next generation of designers and thinkers in this field. Students have access to numerous computer labs with the latest software and hardware, a photo lab, 3D printing printers and more.

Students work closely with faculty members throughout this innovated program. Examples of projects include interactive design, projection mapping, app design, web design, augmented and virtual reality (AR and VR), and other emerging technologies. Students also have a foundation in core design competencies, which could be applied to branding or other traditionally print-based design mediums.