Introducing Dolly U

Faculty: Annie Price

A journalistic writing and producing class focused on crafting the structure, story, and style of a music-based documentary. The class brings together motion picture and journalism students to collaborate in a real-world environment. Students will review and analyze hours of professional footage shot by Dolly Parton's production company CTK Enterprises as they go behind the scenes preparing Dolly: An Original Musical for the Broadway stage. Journalism students will first craft the spine of the story and prepare scripts for edit. They'll then collaborate with motion pictures student editors to assemble, style and polish the documentary film tentatively titled Dolly: The Making of a Musical.

Faculty: Jennifer Bergen

An upper-level editing class focused on crafting the story and structure of a documentary. The class brings together motion picture and journalism students to collaborate in a real-world working environment. Using professional footage shot by CTK Enterprises, editors will collaborate with writers and producers to create stories for the documentary Dolly: The Making of a Musical. The documentary will go behind the scenes to chronicle the making of Dolly: An Original Musical.

Faculty: Jodi Marr and Victoria Banks

This course explores Dolly Parton's journey as a multi-genre songwriter and recording artist. Through in-depth analysis of her significant /pivotal songs, students will explore her songwriting techniques, thematic choices, genre versatility, and the cultural impact of her work. The course also examines her career challenges and opportunities in terms of her artist identity and development trajectory, and how key songs defined her as an artist and also influenced the broader music and entertainment landscape. The course will also include the study of her contributions to film, television, musical theater, and philanthropy, highlighting her role as a storyteller, collaborator and visionary icon.

Faculty: Brandon Holle

A study of modern marketing research techniques and their applications. Topics include research design, questionnaire design, sampling, data collection and analyses, and report preparation and presentation. This course will include a project connected to Dolly: An Original Musical.

Dolly Parton: Icon & Influence

Faculty: Brittany Schaffer & Caroline Rupard

The life and career of Dolly Parton spans over 60 years of impact and inspiration. From hit songs to major motion pictures, best-selling books to a thriving theme park, Dolly’s creative journey continues to shape culture and inspire generations. This course explores the keystone moments of creating an American icon through both lecture and intimate interviews from experts and key players in Dolly’s career.

Story-Driven Merchandising

Faculty: Rick Rekedal

This class examines how entertainment properties connect with audiences through consumer products, transforming stories into lifestyle experiences. Key topics include the Story Adoption Engine, toyetic potential and understanding consumer needs. Students will learn to ideate and pitch products that extend audience engagement beyond entertainment, with a focus on products connected to Dolly: An Original Musical.

Integrated Marketing Communications

Faculty: Dr. Lora Harding

The marketing communications landscape is more complex than ever. Recognizing the importance of coordinating the numerous and varied consumer touch points available to marketers, this course approaches the promotional aspect of marketing from an integrated marketing communications perspective. In particular, although traditional media advertising is often the most visible part of a firm’s communications, attention will also be given to the strategic role of other elements of the promotional mix, including digital/internet marketing, direct marketing, sales promotion and public relations. Emphasis will be placed on developing consumer insights on which to base creative and media decisions, as well as the importance of setting and evaluating performance against actionable promotional objectives.

Partnership Marketing in Music

Faculty: John Zarling & Jackie Campbell

This course examines the principles and strategies of partnership marketing, sponsorship, strategic alignments, non-profit collaborations and business development as applied to the music industry. It requires a basic understanding of negotiation/sales strategy, legal agreements, music rights and ownership, as well as marketing and promotion within the entertainment industry.