Erin Duvall

Biography

Erin Duvall is a video and streaming strategist, professor, and author. Duvall began her career in the music industry as a writer covering radio and industry news for several trade publications including Country Aircheck, where she served as Associate Editor. In 2010, she began covering country music for consumer-facing publications such as AOL Music, Rolling Stone Country, Billboard, and more. After the launch of YouTube Music in 2017, Duvall became the country music programmer for the platform. There she built the country curation corpus for the United States and Europe and programmed the third most streamed playlist on the platform, the Country Hotlist.

In 2019, she moved to Warner Music Nashville and took over video strategy for the label’s roster of artists, which included Kenny Chesney, Blake Shelton and Dan + Shay. She also served as the head of digital and streaming for Kelsea Ballerini’s Black River Entertainment. In 2022, Duvall moved into a full-time teaching position in the music business department at her alma mater Belmont University. 

Duvall holds a B.B.A. in Music Business from Belmont and an M.F.A. in Film and Creative Media from Lipscomb University. She is also the author of the Harper Collins’ published Country Music Hair, released in October of 2016. She is currently working on a PhD in Digital Transformation and Innovation at the University of Ottawa. Her research focuses on the relationship between streaming and digital platforms and music consumption.