Michael Sloane

Biography

After graduating from Belmont’s Massey School of Business in 2005, Michael Sloane built a career as an executive leader and digital strategist, specializing in emerging technologies in the music industry. Through strategic innovation, he developed a reputation for increasing artist revenues and cultivating loyal fanbases in an ever-evolving digital landscape.

Sloane’s career began at echomusic (later acquired by Ticketmaster) and Live Nation Artists, where he witnessed the digital revolution first hand. He led campaigns for icons like The Rolling Stones, Kanye West, John Mayer, Zac Brown Band, and Mariah Carey, managing fan club websites, online marketing, and the shift from physical to digital fan experiences.

He went on to refine his expertise in digital strategy and e-commerce optimization at 13 Management and as Head of Digital for Big Machine Label Group, supporting artists such as Taylor Swift, Florida Georgia Line, and Thomas Rhett. 

Responding to the streaming era, Sloane founded Streaming Promotions to help artists grow their streaming revenues, which was acquired by Symphonic Distribution in 2022. Concurrently, he worked as VP of Operations for Wonderful Union, where he created VIP concert experiences for artists like Justin Timberlake, Justin Bieber, and the Backstreet Boys before the company’s acquisition by Endeavor in 2018.

Belmont University has remained central to Sloane’s journey. Starting as an adjunct faculty member in 2012, he helped develop curriculum around technology and data analytics. In January 2023, he transitioned to a full-time role as Professor of Practice, teaching courses on emerging technologies, data, and analytics.

Today, Professor Sloane blends extensive industry experience with forward-thinking academic insights, inspiring and equipping students to excel in the rapidly evolving entertainment industry.