Belmont University

University Marketing & Communications Garners Multiple 2024 Collegiate Advertising Awards

A hand holding up a decorative cookie shaped like Belmont University's campus against the actual campus backdrop. The cookie depicts the green lawn and buildings of the university, creating a visual comparison between the edible art and the real location.
Staff

University Marketing & Communications Garners Multiple 2024 Collegiate Advertising Awards

April 10, 2025 | by Cara Davis

Creative excellence shines across digital and print campaigns  

Belmont University's University Marketing & Communications department garnered several nods at the 2024 Collegiate Advertising Awards, earning five gold and one silver award across multiple categories. 

The University received gold honors for "Homecoming Memories" in the Photo/Illustration-Single category, "Cookie in the Kitchen X Belmont" for Social Media Marketing-Series, "Thomas F. Frist, Jr. College of Medicine Invitation 'First Fruits'" for Invitations, "Watkins College of Art Viewbook" for Student Viewbook-Printed, and the "Face of Hope" project received a Judge's Choice award in the Photo/Illustration-Series category. 

Additionally, Belmont earned a silver award for its "Belmont University Senior Viewbook Packet" in the Recruitment category. 

Watkins College of Art Viewbook 

The gold award-winning Watkins College of Art Viewbook highlighted Watkins' commitment to using art as a catalyst for societal change. The viewbook, used for both campus visits and mail recruitment, featured felt paper that resembled sketch or watercolor paper, providing a premium tactile experience that immediately set it apart. This subtle but impactful design choice reflected the creativity and attention to detail that defines the Watkins College of Art programs. 

The image shows a publication or brochure titled "WATKINS COLLEGE OF ART" with "Belmont University" beneath it. The design features blue artistic elements including what appears to be paint splatters, a camera lens, and possibly an artist's palette against a white background with a dark blue border. The layout suggests this is promotional material for the art college at Belmont University, featuring visual motifs related to photography and visual arts.

Cookie in the Kitchen 

The "Cookie in the Kitchen" campaign, which launched in October 2024, featured 2022 alumna Emily Henegar, who transformed her childhood passion for baking into a thriving Nashville-based cookie design business that serves both local customers and high-profile music industry clients. 

View winning Instagram reel

A box of decorative cookies from "@cookie in the kitchen" featuring Belmont University-themed designs. The box contains various cookies shaped like sweaters, t-shirts, and buildings with Belmont University logos, slogans such as "It's a great day to be a Bruin!" and Nashville-related imagery.
Two individuals outside on Belmont's campus. One person, wearing a white shirt with purple embroidery and red pants, is holding up a decorated Belmont-themed cookie while another person takes a photo with their phone.
An indoor scene showing the same person in white shirt and red pants presenting the box of Belmont-themed cookies to an older man in a light gray suit, who is examining the cookies with interest.
A group walking on Belmont's campus. The scene includes the person in white shirt and red pants talking with someone in a black shirt, followed by others including a cameraman, with historic university buildings and a gazebo visible in the background.
A behind-the-scenes photo of what appears to be a filming or photography session. Two camera operators are working while others observe in what looks like an interior room, possibly documenting the cookie creation process.
Screenshot of Youtube video
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Homecoming Memories 

The "Homecoming Memories" gold-winning entry included a touching portrait of David Dorris, Class of 1973, taken at the Tower Society Luncheon in June 2024. In the photograph, Dorris smiled while holding a wedding photo of himself and his late wife, whom he met during his time at Belmont. 

The image shows an elderly man with white hair and beard wearing a light blue button-up shirt with black suspenders against a blue backdrop. He's smiling while holding a black and white wedding photograph, presumably from his younger years. The wedding photo shows a couple - a man in a white jacket and bow tie alongside a bride in a traditional white wedding dress holding a bouquet. The man is wearing glasses and a wristwatch, and his expression suggests he's fondly reminiscing about this significant moment from his past.

Face of Hope 

"Face of Hope," another award-winning initiative, supported the University's Suicide Prevention Week held in September 2024. The project, in partnership with Belmont Counseling and University Ministries, featured black and white portrait photography and aimed to promote resilience and hope for those who have faced suicidal ideation. 

A young woman with long hair and bangs wearing a striped shirt and overalls holds a small chalkboard sign with "Stephen" handwritten on it. She has a slight smile and is wearing a smartwatch.
A man with a short haircut and beard wearing a collared shirt holds a chalkboard sign reading "You are worth knowing." He has a bright smile and is also wearing a watch.
Three young women with their arms around each other, all smiling enthusiastically. The woman in the center holds a chalkboard sign that reads "FRIENDSHIP IS A GIFT!" One woman on the left is making an excited gesture while the others embrace her.
Two young women wearing glasses and embracing closely. Both are laughing joyfully and one holds a small chalkboard sign that reads "Spread LOVE! Share Joy!" They appear to be close friends.
A young couple standing side by side. The man holds a chalkboard sign reading "One day at a time :)" while the woman holds one saying "LIFE IS BETTER WITH YOU IN IT." Both are smiling at the camera.

Admissions Senior Viewbook Packet

The Senior Viewbook Packet won silver in the Recruitment category. Created with an "adventure" theme, the packet included a viewbook, map and stickers, designed to stand out from typical college materials and appeal to design-conscious Gen-Z students.

 

Shows the Admissions Senior Viewbook Packet with its "adventure" theme.

First Fruits Invitation

This gold-winning invitation celebrated the opening of the Thomas F. Frist, Jr. College of Medicine and its first class. The design featured premium elements like foil, embossing and wax seals inspired by the building's architecture. The invitation helped attract key stakeholders to this milestone event.

Shows the First Fruits Invitation for the Thomas F. Frist, Jr. College of Medicine.

Belmont University competed in the 5,001-10,000 students group for some categories and the Faith-Based College/University group for others. The Collegiate Advertising Awards program recognizes excellence in marketing and advertising among U.S. colleges and universities. 

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