University Brand Colors

Belmont Blue & Red

The primary color for Belmont University is Belmont Blue. Belmont Blue is to be used as the prominent color in all communications.

The secondary color for Belmont University is Belmont Red, which is to be used strongly throughout Belmont University communications.

Belmont uses different versions of its brand colors on physical and digital media. The digital brand colors improve color contrast ratios, allowing assets to be more clearly seen on a screen for those with visual impairments.

• If content is being used on a physical object like paper, please use the physical primary colors.
• If content will be displayed on a digital screen, please use the digital primary colors.

Expanded Colors

This expanded color palette complements the primary and secondary University colors to allow for broader artistic expression while also harmonizing with the primary color palette. These colors should not make up more than 30% of the color in any design.

Meaning of Color Values

Always use the designated color values for physical and digital Belmont University communications.

• PANTONE color: used in physical applications whenever possible to reinforce the visual brand identity.
• CMYK: used for physical applications as an alternative to PANTONE (except Microsoft Office documents, which use RGB).
• RGB: used for digital communications (excluding websites and e-communications), and all Microsoft Office documents (physical or digital).
• HEX: used for any digital communications and is an exact match to RGB.

Color Usage

A ratio of 70% Belmont Blue and a combined 30% of Belmont Red and an approved accent color is a successful ratio in design to keep all materials consistent with the Belmont brand.

A few examples are featured here: