Social Media at Belmont
Belmont University participates in social media as a digital forum for engagement with institution stakeholders, including prospective and current students, alumni, and parents. As a part of the University’s overall brand, social networks can greatly affect the perception of individual departments and the institution as a whole.
How to Create a New Official University Account
In order to create an official branded social media account, a proposal must be presented to the Digital Communications Team (socialmedia@belmont.edu) before the account is created.
Proposals must include:
- The purpose of the asset and the administrators responsible for it.
- A detailed content strategy specifying what will be posted, how often posts will be made and how it will help fulfill the unit’s goals and objectives.
- An explanation of how the strategy will be measured.
Proposals will be reviewed to determine whether asset creation is the best strategy to accomplish the stated purpose as well as if the content management plan meets University guidelines. To be clear, no faculty nor staff member is allowed to autonomously create an official social media account without approval.
Official Account Profile Images
All officially branded social media assets must use their unique social media department logo in their profile picture. These should be consistent across platforms.
To request an official social media profile image, contact socialmedia@belmont.edu.
Profile Image Examples
Academic College/Progam Icon
Office or Department Icon
Belmont University participates in social media as a digital forum to discuss all things related to Belmont University, its prospective and current students, alumni, programs and events. In addition to frequent updates on events and news about the Belmont campus and community, University Marketing & Communications (UMAC) may utilize Belmont’s social media accounts as a messaging platform to communicate important information in the event of a crisis.
Belmont University’s Social Media Acceptable Use Guidelines applies to official accounts that represent Belmont University and its owned and operated entities, teams, groups and departments.
Belmont social media administrators will hide or block users who attempt to spam those accounts. We will also remove posts that advertise products/services or promote events/ideas that are not in consonance with the University mission or violate principles, policies or statements within the University handbooks, which govern campus policies (the Bruin Guide for students and the employee handbooks).
Also, while we respect individual opinions, we will remove posts of a vulgar nature or ones that do not contribute to a civil discussion, including posts that are:
- Considered to be abuse, bullying, defamation, threats, intimidation, harassment, hazing, coercion and/or other conduct that threatens or endangers the health or safety of any person
- Deemed lewd, profane or intentionally misleading
- Sexually explicit or obscene
- Racially or ethnically offensive
- In violation of privacy or copyright law
- Representative of violence
- Contrary to the University’s mission and values